You are currently browsing the tag archive for the ‘social bookmarking’ tag.
Corporations have been using interactivity in the forms of blogs, forums, and suggestion boxes. Coca-Cola is a world-renowned company known for the sale of carbonated drinks. Consumers know the products and have grown-up with the company. We can remember the advertisements when Cherry-Vanilla Coca-Cola appeared and it became the latest drink that everyone wanted to try. The company continues to develop new flavors of soda to keep consumers returning. Just because Coca-Cola is such a popular company doesn’t mean they can avoid engaging with consumers.
According to the article Get Real written by Edelman Change and Employee Engagement, when the new CEO Douglas Ivester took over the company he decided it was okay for the company to rest on their great reputation. When an issue arose over the contamination of a product in Belgium they were unaware and neglected to react.
After sales dropped Coca-Cola realized they couldn’t rest on their reputation, and found a way to communicate with customers. The company began by establishing blogs to communicate with stakeholders and keep customer relations a strong service.
Today Coke has removed the blogs from their site and created a new interactive world that provides chats, forums, images, and downloads for users to explore the site, learn about products, and provide feedback. You can enter the My Coke site, select the CC Metro option, register to use the site, and enjoy the Coke experience.
This site has really helped Coca-Cola reach their audiences and get a better understanding of the marketing demographic. Coke created another way to communicate with their audience on their level.
The company created a social bookmarking widget known as Coke Tag. The site was launched in 2008 and is currently active through FaceBook. Eventually the site will available to non-FaceBook users on an open system outlet.
The post “A Smart Social Media Play From…Coca-Cola?” written by blogger Josh Catone further explains the idea and innovation behind the Coke Tag feature.
This popular bookmarking widget has become a forum for consumers to share links and ideas to allow users to create their own interactivity. Coca-Cola may not directly talk to consumers through the widget, but they can create interactivity by studying the likes and dislikes of consumers that use their bookmarking site.
