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This Verizon Wireless slogan ensures customers that they can have a phone conversation anywhere. This is no longer the only conversation that is important to Verizon. The company wants to hear their customers and now want their customers and employees to communicate, too.
One of the most well known competitive markets is the cell phone industry. A day doesn’t go by that consumers won’t see cell phone brands competing against one another. In this economy competition is a serious factor in the marketing department. How are competing companies reaching their consumers, and is it more efficient than their own techniques?
Well, Verizon has grasped the importance of interactivity through social media in order to help relate to customers and provide valuable information. Verizon’s website is very simple to follow and clearly categorized to ensure easy usability. If you visit the Verizon Homepage you have the option of choosing between the residential, business, or wireless side of the company. Not only do these three sections provide information specific to their category, but they also provide something more.
Social media tools are used as links to guide customers and provide even more information. In the residential homepage Verizon provides consumers with forums and a news center update. In the business homepage there are podcasts discussing better business ideas, such as going green, and they have also have links for the Verizon News Center. In the wireless homepage there are links to community forums, a view of the weekly calendar, and a sign-up to receive email updates.
There are so many social media tools that we could discuss, but the two main tools that provide the most information is the community forums and the Verizon News Center. The community forum provides categories for consumers to post a comment within the correct category. This allows such a larger company with numerous products to help to direct customers efficiently. Along with the ability to post comments or suggestions, Verizon provides a few social interactive design tools. Customers have the option to give posts kudos and developed a ranking system for each post. Interactive design tools are a creative way to excite consumers and keep them intrigued in the site. You can find more information on interactive design in a previous post of mine, “Future with Interactive Design“.
The Verizon News Center provides updates on breaking news, past announcements, background information, and media relation’s contacts. There are also links to press releases, videos, and fact sheets etc. Even though this is not essentially interactivity it is still a great form of social media to provide stakeholders with information.
The Verizon website is a great way to keep customers informed, but Verizon also has a policy blog to discuss a variety of topics. Just like the website the Verizon PolicyBlog is categorized. Topics range from broadband, wireless, video, web 2.0, and policies etc. The blog is written and updated by the communication and media relations department.
In combination with the Verizon PolicyBlog and website, Verizon has truly grasped the idea of social media and web 2.0. Will Verizon come continue to come out with even more social media? Or will they continue to strive in what they have all ready implemented? One thing is certain, to remain a top competitor Verizon has to continue using their social media tools to the best of their ability.
